Wishing you a Happy New Year

As we kick off 2025, I wanted to take the opportunity to wish you a Happy New Year and to thank you for your continued support.

We marked the first anniversary of Consumer Duty in 2024 and continue to learn lessons and develop best practice every day. This year we face further industry defining regulation as more details of the FCA’s Advice Guidance Boundary Review emerge.

Alongside regulatory pressures, the demand from your clients for support through volatile markets remains high. It will be vital to keep a close eye on inflation trends and risk levels to chart a steady course ahead for them, as well as navigating an increasingly complex tax environment shaped by the Autumn Budget.

I share fuller reflections on what 2024 brought for the advice market in this Money Marketing article, and the key issues to consider as we enter 2025.

A look back on our key developments

We delivered several key developments last year in response to your feedback, including a significant reduction in Wrap pricing to bring your clients our most compelling pricing ever. We followed this with new fully integrated cash solutions so your clients can take advantage of cash interest rates with competitive returns from a wide range of UK banks and building societies, including exclusive rates only available on Wrap.

In 2025, we’ll continue to listen to what matters most to you, gathering insight and carrying out testing through the Adviser Community. Thanks to those of you who've taken part, it helps to ensure we’re investing in solutions and delivering improvements that really make a difference to your business. Please sign up if you haven’t already done so, we’d love to hear from you.

Celebrating 10 years of abrdn MPS

I’m delighted to announce that our Managed Portfolio Service proposition recently celebrated its 10th anniversary. It’s a significant milestone – one that marks a decade of delivering compelling investment solutions to help provide the best outcomes for investors. abrdn MPS solutions can enhance your CIP, freeing up time to focus on financial planning, meeting client need and reducing operational risk.

A look ahead

I know you will already be gearing up for the 5 April deadline and we're here to support you through TYE with insights and the practical help you need. We're also running a webinar series to help you get the most from Wrap at this critical time.

In addition to supporting you through TYE, we're committed to delivering the tools, integrations, insights and service you need to thrive in an ever-changing landscape. In the coming weeks we’ll bring our new pricing to your existing Wrap clients. And throughout this year we have further enhancements planned, including the launch of a new abrdn SIPP with fully online drawdown to help streamline processes and increase the value you bring to your clients.

Thank you again for your continued support and I wish you the very best for 2025.

Noel Butwell, CEO, abrdn Adviser

The value of investments can go down as well as up, and may be worth less than originally invested.